Hara, the story of you. Was a concept dreamt up in alignment with Georgie's business ethos, of one being in our true nature or essence by understanding who we truly are as a human. The core offerings and belief is that our career is an extension of our true essence / who we are, but it isn't who we are in and of itself. It is imperative that we first understand who we are / true essence / HARA (clarity). Then, in a considered, impeccable and intentional way, decide upon the career that is most meaningful, purpose filled and aligned for us, and go about navigating ourselves towards it (compass). This campaign was all about capturing Georgie in her space, the small details in her day and demonstrating the experience future clients could expect from visiting her.